B2B Marketing - Mark Donnigan Interview Virtual CMO

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit

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The Power of Uncovering Dark Social Interactions

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also various other truths about contemporary B2B marketing. We review exactly how the purchasing journey is currently totally fragmented as well as the manner in which community structure can assist marketers take back control

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